Reboot your blonde with the Aveda Blonde Revival Purple Toning Shampoo. The shampoo delivers a low lather to maximise its toning benefits, supporting bright, luminous strands after just one use. Ideal for blonde, grey or naturally silver hair, the sulphate-free formula is packed with violet pigments. They seek to neutralise yellow or brassy tones, leaving locks fresh and vibrant. Lightweight açaí and passionfruit oils hydrate and condition over-processed hair. The shampoo helps to restore shine and smoothness as it lifts impurities from root to tip. Equipped with a triple-action system. Vegan and cruelty-free. Free from silicone and sulphates.