Ideal for brittle, weakened strands, Bleach London’s Reincarnation Shampoo and Conditioner Bundle aims to minimise the risk of breakage. Enriched with bond-targeting technology, the set is powered by creatine, amino acids and wheat proteins, encouraging the illusion of thicker-looking lengths. Set Contents: Reincarnation Shampoo 300ml A nourishing shampoo that helps to leave the hair feeling refreshed. The formula is ideal for bleached, coloured and damaged hair and works to remove impurities and product build-up, promoting a silky-soft finish. Forming a protective shield over the hair, the shampoo seeks to protect against environmental aggressors while creating the look of stronger lengths. Reincarnation Conditioner 300ml A partner to the above shampoo, the conditioner is enriched with the same blend of amino acids and creatine as well as hydrogenated castor oil. Delivering an instant surge of hydration, the conditioner helps to detangle lengths while promoting a revitalising effect for the appearance of glossier hair.